November 26, 2022
LG HOSTS IMMERSIVE EVENT TO SHOWCASE NEW REFRIGERATOR WITH MOODUP TECHNOLOGY

LG Celebrates Leading edge, New Fridge through Teaming Up with NTS Radio for ‘Blending Moods’ Birthday party That includes Are living DJs, Curated Vibes and Colourful Cocktails

ENGLEWOOD CLIFFS, NJ, Sept. 2, 2022 /PRNewswire/ — LG Electronics (LG) is about to host a complicated birthday party in Berlin to proportion the brilliance of its new MoodUP™ expertise, unveiled nowadays at IFA 2022. Held in partnership with NTS Radio – an international on-line radio station and media platform – the development will provide inspiring, mood-driven reviews targeted round LG’s newest kitchen innovation. With its modern, color-changing LED door panels, LG’s newest fridge that includes MoodUP expertise delivers unequalled inner design flexibility and a brand new approach to create a classy, built-in kitchen.

LG Celebrates Leading edge, New Fridge through Teaming Up with NTS Radio for ‘Blending Moods’ Birthday party That includes Are living DJs, Curated Vibes and Colourful Cocktails

Dubbed Notes + Tones, the birthday party will allow visitors to soak within the environment and benefit from the many moods and ambitious colours of the brand new fridge. NTS Radio will likely be supplying the track, syncing the tone of each and every monitor with the replacing colours and temper of the LED door panels, whilst LG serves up cocktails matching the other hues and artist-created subject matters of its game-changing fridge.

Taking cues from the inventive possible of the brand new fridge with MoodUP expertise, the Notes + Tones occasion will show off 3 other subject matters: Roots, Island and Sky through blending coloration, sound and flavour. ‘Roots’ will function a mixture of heat, herbal tones, reggae and jazz, and flavors like whiskey and smoke whilst ‘Sky’ will come with brilliant, daring hues, shiny electronica, and punches of rum, mango and absinthe. A dynamic set up of the fridge with MoodUP expertise will cue shifts in temper all over the night time. Because the palette of the fridges shift, the colours and lighting fixtures within the house, the genres of track within the DJ units and the flavors at the cocktail menu will shift with it.

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Along side assembly the brand new fridge with MoodUP expertise and taking part in scrumptious, home made beverages, visitors on the occasion gets to spend a night paying attention to nice track, with themed units programmed through NTS and that includes gifted DJs Eva Geist, mobilegirl, Narrow Soledad and Zakia. Notes + Tones kicks off at CAN at the night time of September 3.

The ones in attendance can even find a way to peer how simple it’s to modify the fridge’s coloration or theme the use of the LG ThinQ™ app. What is extra, they are going to even obtain a specially-made cocktail matched to their favourite MoodUP glance.

“The brand new fridge that includes MoodUP expertise is a highly-evolved house equipment that may alternate colours to check customers’ moods and fortify the kitchen atmosphere,” stated Lyu Jae-cheol, president of LG Electronics House Equipment & Air Resolution Corporate. “We’re delighted to be taking part with NTS in this thrilling occasion. They play with a wide spectrum of genres and sounds which made them the very best companions to show off the various moods and colours of the fridge with MoodUP expertise.”

The logo-new fridge with MoodUP expertise is on show at LG’s exhibition sales space (Corridor 18, Messe Berlin) all through IFA 2022 (September 2-6) in Berlin, Germany.

About LG Electronics USA

LG Electronics USA, Inc., based totally in Englewood Cliffs, NJ, is the North American subsidiary of LG Electronics, Inc., a $63 billion international innovator in expertise and production. within the United States, LG sells a variety of cutting edge house home equipment, house leisure merchandise, industrial shows, air con methods, power answers and car elements. LG is 2022 ENERGY STAR® Spouse of the 12 months-Sustained Excellence. The corporate’s dedication to environmental sustainability and its “Existence’s Excellent” advertising and marketing theme surround how LG is devoted to folks’s happiness through exceeding expectancies nowadays and the following day. www.LG.com.

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Media Contacts:

LG Electronics USA
JL Lavina
[email protected]
917 386 4213

Devyn Doyle
[email protected]
770 653 7239

With its revolutionary, color-changing LED door panels, LG's latest refrigerator featuring MoodUP technology delivers unrivaled interior design flexibility and a new way to create a stylish, integrated kitchen.

With its modern, color-changing LED door panels, LG’s newest fridge that includes MoodUP expertise delivers unequalled inner design flexibility and a brand new approach to create a classy, built-in kitchen.

LG Electronics logo.  (PRNewsPhoto/LG Electronics USA, Inc.)

LG Electronics emblem. (PRNewsPhoto/LG Electronics USA, Inc.)

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SOURCE LG Electronics USA