Advertising and marketing company Falls & Co. has a brand new president.
He is Tom Bernot, who additionally will raise the name leader running officer on the downtown Cleveland company. Rob Falls will grow to be chairman and can retain his position of CEO.
The transfer completes a metamorphosis of the enterprise Falls has led since he got here to Cleveland in 1989.
Falls mentioned in a joint phone interview with Bernot that the brand new president is the correct consumer, on the proper time, to take over an operation that’s the consolidation of 3 companies: a public members of the family company, an promoting company and a virtual advertising and marketing group.
“Tom has an inclusive background in the whole thing we do,” Falls mentioned. “He is been the executive running officer of some other company, he is accomplished global paintings, branding. He is accomplished just about the whole thing we do since we’ve got developed from a public members of the family company to a full-service advertising and marketing company.”
Bernot joined Falls Virtual, then a separate corporate, as vice chairman in 2019. Sooner than the 12 months was once out, Falls Communications, then a public members of the family company, bought Wyse Promoting and consolidated the 3 firms into Falls & Co. Till taking at the task as president, Bernot have been senior vice chairman of latest enterprise construction.
Falls & Co. now considers itself a strategic advertising and marketing company with experience in advertising and marketing communications, logo development, promoting and offering strategic era products and services throughout virtual platforms. Amongst its shoppers are Duck logo tape, Lincoln Electrical Co., plumbing fixtures maker Moen Inc. and paintmaker Sherwin-Williams Co. The paintings is part business-to-business and part business-to-consumer.
Bernot, a Northeast Ohio local, was once vice chairman at Steadiness Innovation & Design, a Cleveland design consultancy, when he joined Falls Virtual. Previous in his occupation, he served in a couple of capacities at what’s now Adcom, a Cleveland advertising and marketing company, and at Swagelok, the place he was once a world logo supervisor on the Solon fluid programs merchandise maker. Bernot is a graduate of John Carroll College.
“The wonderful thing about what now we have is 3 beautiful deep firms, that experience separate experience, introduced in combination for shoppers on a extra built-in type,” Bernot mentioned. He added that he sees enlargement coming within the virtual house since “the whole thing has a virtual thread to it. Even what you can name our conventional communications paintings has an enormous era and information piece to it that we did not see 5 years in the past.”
Falls got here to Cleveland in 1989 from Detroit’s Anthony M. Franco Inc., as Franco was once becoming a member of with the Griswold Inc. promoting company in a four-person Cleveland public members of the family place of business. He in the end purchased keep an eye on of the company and nonetheless holds 100% of its stocks.
Falls mentioned that, going ahead, his position shall be as a senior counselor to present shoppers and attracting new shoppers. He additionally will proceed to be energetic in neighborhood organizations and give a boost to the selling, communications and public members of the family career.